It has almost become the norm for the camera and photographic accessory manufacturers to offer cash-backs, instant discounts and/or free accessories (i.e. battery grips and lenses). I suspect that this is to combat the ever decreasing number of sales in this industry at the moment; they (the manufacturers) need to overcome the “good enough” and “last camera” mind-sets of the consumer.
I have been looking at the various offers out there and have saved a few pounds over the years on many items. Fuji’s offers earlier this year (which were better than their current ones) gave me 3 free lenses as well as a £300 saving. Canon’s current offers ended yesterday (Wednesday 13th August) and Nikon’s aren’t far behind. Both of these are heavily consumer based and later in the year we will probably have the autumn cash-backs which will be more focused on the higher priced professional items.
The best offer I have found is from Panasonic though. They have a plethora of offers at the moment and depending upon what you purchase could benefit from more than one. The one that I find most interesting is for the GH3. Currently until the end of this month, if you purchase a GH3 body or body and lens you get a free battery grip and 25mm f/1.4 Leica lens.
If you already had a Lumix GH3 and/or GH4 but wanted the Lumix G X Vario 12-35mm f/2.8 ASPH Power OIS lens, the Leica DG Summilux 25mm f/1.4 ASPH lens and DMW-BGGH3 battery grip (for the GH3 and GH4) you would pay £1487 as follows:
|Lumix G X Vario 12-35mm f/2.8 ASPH Power OIS lens||£829|
|Leica DG Summilux 25mm f/1.4 ASPH lens||£429|
|DMW-BGGH3 battery grip||£229|
However, if you purchase a GH3 with the same 12-35mm f2.8 lens you would pay £1299, this is a saving of £188 AND you get a (free) Lumix GH3 too! You can keep this or sell it and make an even greater saving. Since they don’t sell a GH4 with 12-35mm lens kit this offer for GH4 users is a bit more enticing; the only GH4 kit is one with the more versatile albeit slower Lumix G Vario 14-140mm f/3.5-5.6 ASPH Power OIS lens.
NOTE: These prices are from Park Cameras who are also an approved Panasonic stockist, they are considerably cheaper than WEX Photographic who charge £1449 for the same GH3 kit and £1488 for the individual items (£829 + £429 + £230). Unfortunately my local LCE stores where I prefer to do most of my photographic shopping do not stock the GH3 and their supply of many Panasonic items seems to be constrained at the moment.